FACEBOOK & INSTAGRAM ADVERTISING
Facebook Ads Agency for Qualified Leads and Profitable Ecommerce Growth
More leads are not the goal. More sales-ready opportunities and profitable customers are. MarketingTic manages Facebook and Instagram advertising around booked calls, qualified inquiries, purchases, repeat revenue, and clearer decisions about where the next dollar should go.
A six-person remote team with specialists bringing 10+ years of hands-on experience across paid media, web development, and UI/UX. Client-owned accounts. Practical measurement. Direct communication.
THE REAL PROBLEM
Facebook Ads Are Easy to Launch. A Reliable Growth System Is Harder to Build.
A low cost per lead can hide bad phone numbers, out-of-area inquiries, duplicates, job seekers, or people who never answer. A strong platform ROAS can hide discounts, returns, shipping, product cost, and repeat customers.
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Why are my Facebook leads cheap but low quality?
The platform may be optimizing for the easiest submission—not the person most likely to buy. We connect ad delivery to qualification, CRM stages, follow-up, booked appointments, sales, and retention.
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What changes the outcome?
Offer clarity, creative, placement, landing experience, tracking, response speed, sales feedback, product economics, and disciplined budget decisions work as one system.
CHOOSE YOUR GROWTH MODEL
Two Businesses. Two Different Facebook Ads Systems.
Service businesses need qualified local demand and dependable follow-up. Ecommerce brands need profitable customer acquisition, merchandising, creative throughput, and margin control.
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Service-Based Businesses
Generate qualified calls, forms, bookings, and consultations inside real service areas—then use sales outcomes to improve campaign decisions.
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Ecommerce Businesses
Acquire customers at an acceptable contribution margin and scale around inventory, AOV, conversion rate, repeat purchase behavior, and blended revenue.
FACEBOOK ADS FOR SERVICE BUSINESSES
Qualified Local Demand—Not Just More Form Fills
Local and regional businesses need the right person, in the right service area, with a problem the team can solve, at a time the business can respond.
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Local-market controls
State, metro, city, ZIP code, radius, exclusions, drive time, licensing boundaries, seasonality, weather-driven demand, dayparting, and technician capacity.
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Lead-quality controls
Qualification, contact rate, booked rate, show rate, close rate, cost per sale, revenue, and speed to lead—not only platform CPL.
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CRM feedback loop
Meta Pixel, Conversions API, UTMs, call tracking, and CRM stages where available so campaign decisions can follow real sales outcomes.
The service-business problems we are hired to solve
- Inconsistent lead volume makes staffing and forecasting difficult.
- The CRM cannot show which campaigns produced qualified opportunities or revenue.
- Instant forms create volume without enough intent or qualification.
- Mobile forms load slowly, break, or ask for too much information too early.
- Sales follow-up is slow or strong leads cannot be separated from noise.
- Creative repeats the same offer until frequency rises and response falls.
- Campaigns ignore service-area exclusions, seasonal demand, capacity, or local competition.
- Reporting celebrates CPL without showing contact, booked, close, cost-per-sale, or revenue outcomes.
OUR LEAD-GENERATION PROCESS
From Commercial Reality to Revenue Feedback
Every step is designed to improve the quality and economic value of demand—not just the number of leads in Ads Manager.
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Commercial discovery
Define services, locations, capacity, average job value, gross margin, lead-to-sale rate, and viable acquisition cost.
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Offer and message
Translate the customer problem into locally relevant angles, proof, qualification, and a clear next step.
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Conversion path
Test instant forms, website forms, calls, messages, booking pages, or landing pages based on friction and lead quality.
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Tracking and CRM
Connect Pixel, Conversions API, UTMs, call tracking, and CRM stages where the available systems allow.
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Creative testing
Build distinct concepts around urgency, proof, process, objections, locations, offers, and customer outcomes.
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Quality feedback
Review contact, qualification, booked, show, close, and revenue signals—not only platform CPL.
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Local allocation
Move spend by service, geography, schedule, capacity, and downstream quality while preserving useful learning.
SELECTED SERVICE-BUSINESS OUTCOMES
Lead Generation Across US Local Markets
Client-supplied results shown with their measurement period. Outcomes are client-specific and are not guarantees.
100+ leads
Fenix Recovery • Florida
One month • reported average CPL: $6
1,000+ leads
AAA Pest Control • Texas
Four months • reported average CPL: $15
300+ leads
AGS Home Improvement • RGV, Texas
Three months • reported average CPL: $12
500+ leads
Texas Builders
Two months • reported average CPL: $18
Before publication, confirm campaign dates, spend, attribution window, valid-lead definition, duplicate treatment, and whether each result reflects Meta, CRM, or reconciled reporting.
FACEBOOK ADS FOR ECOMMERCE
Revenue Is Not the Same as Profitable Growth
Sustainable scale depends on the offer, product page, creative volume, conversion rate, average order value, margin, repeat purchase behavior, inventory, fulfillment, returns, and discount strategy.
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Why is high Meta ROAS not automatically profitable?
Platform ROAS does not subtract product cost, discounts, fees, returns, shipping support, agency fees, or creative production—and it may include customers who would have purchased anyway.
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What we evaluate instead
New-customer CAC, contribution margin, blended revenue, MER, AOV, repeat purchase rate, product mix, inventory position, and fulfillment capacity alongside ROAS.
Our ecommerce Facebook Ads system
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Economic baseline
AOV, margin, break-even acquisition cost, inventory, refunds, repeat purchase behavior, and growth target.
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Measurement review
Pixel, Conversions API, event quality, deduplication, purchase value, catalog, Shopify integration, UTMs, and analytics.
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Offer and merchandising
Hero products, bundles, subscriptions, incentives, seasonal moments, and landing destinations.
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Creative operating system
Concept families across problem, desire, demonstration, proof, comparison, objection, founder, creator, and offer angles.
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Campaign architecture
Advantage+ sales campaigns and controlled manual structures based on data quality, catalog readiness, and learning needs.
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Customer-quality analysis
Separate new and returning behavior where possible, monitor product mix, and review downstream value.
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Scaling discipline
Increase spend only when creative, inventory, margin, conversion rate, and fulfillment can support it.
SELECTED ECOMMERCE OUTCOMES
Proof With Commercial Context
Reported outcomes supplied by MarketingTic. Currency and attribution details must be verified before the relevant claims are published.
$25K/month
US supplement brand
Reported 3× ROAS within five months; scaling continues.
7M+/month
Fieaura • Pakistan
Reported 5× ROAS within one year; currency must be confirmed.
50K+/month
Gaming cards & figures
Sweden, Finland, Norway and UAE • reported ~40× ROAS within four to five months; currency must be confirmed.
WHAT WE MANAGE
Facebook and Instagram Advertising Services
A connected operating system spanning campaign strategy, creative, measurement, customer experience, and commercial reporting.
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Strategy & campaigns
Account audit, lead generation, ecommerce acquisition, Advantage+ evaluation, audience controls, exclusions, retargeting, placements, pacing, and bid strategy.
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Creative & merchandising
Research, hooks, copy, statics, video and UGC direction, Reels and Stories, catalogs, product sets, dynamic product, carousel, and collection support.
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Measurement & reporting
Pixel, Conversions API, Events Manager, event deduplication, UTMs, CRM feedback, CPL, CPA, qualified leads, purchases, ROAS, revenue, and business KPIs.
TESTING DISCIPLINE
How We Decide What to Test Next
A useful experiment changes one meaningful business hypothesis. We document the question, expected signal, decision window, and the action that follows.
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Creative signal
Hook rate, hold rate, CTR, engagement quality, frequency, and conversion by concept—not just by individual ad.
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Conversion signal
Landing-page view rate, form completion, purchase conversion, mobile behavior, checkout progression, speed, and errors.
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Commercial signal
Qualified-lead rate, close rate, revenue, new-customer CAC, contribution margin, product mix, and repeat behavior.
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Operational signal
Response time, appointment capacity, inventory, fulfillment, service-area coverage, and customer-support load.
A CLEAR WORKING RELATIONSHIP
What You Receive From MarketingTic
Direct communication, client-owned infrastructure, and decisions tied to the business outcome.
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Audit & strategy
A documented account and measurement audit, prioritized actions, and campaign strategy tied to a defined business outcome.
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Creative system
Creative hypotheses, a repeatable testing plan, and coordination with your website, Shopify, CRM, sales, or creative resources as scoped.
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Decision-ready reporting
Regular reporting with decisions, risks, and next actions—not exported dashboards without interpretation.
Who is a good fit?
Service businesses and ecommerce brands that can respond to demand, share accurate sales feedback, approve creative on time, and evaluate performance beyond vanity metrics. We work remotely across the United States and international markets.
When should you fix the foundation first?
If the offer is unclear, the site is difficult to use, tracking is broken, sales follow-up is unreliable, inventory is unstable, or the business cannot define a viable acquisition cost, more spend may amplify the problem. We may recommend a focused audit, landing-page, tracking, CRM, or creative scope before aggressive scaling.
DIRECT ANSWERS
Frequently Asked Questions About Facebook Ads
Concise answers to the questions business owners ask before hiring a Facebook Ads agency.
What does a Facebook Ads agency do?
It plans, launches, measures, and improves paid campaigns across Meta placements. MarketingTic also reviews creative, landing pages, tracking, CRM feedback, lead quality, ecommerce economics, and budget decisions so Ads Manager activity connects to business outcomes.
Are Facebook Ads and Meta Ads the same thing?
Facebook Ads are managed through Meta Ads Manager and can deliver across eligible placements including Facebook, Instagram, Messenger, Reels, Stories, and Feed. Exact placements and options depend on objective, account, format, market, and eligibility.
Should a service business use an instant form or a website form?
It depends on the offer and qualification needs. Instant forms reduce friction; website forms offer more context and control. We compare contact rate, qualified-lead rate, bookings, sales, and cost per sale—not only CPL.
Can Meta optimize for qualified leads instead of every lead?
Meta supports downstream lead optimization options when the setup and eligibility are in place. The business still needs consistent lead stages, accurate CRM updates, appropriate data sharing, and enough signal. A campaign setting cannot repair poor follow-up.
What is a good Facebook cost per lead?
There is no universal good CPL. The useful target follows sale value, gross margin, close rate, capacity, geography, and the percentage of leads the team can contact and qualify.
What is a good ROAS for Facebook ecommerce ads?
A workable ROAS depends on margin, AOV, discounts, shipping, returns, fees, repeat purchase behavior, and whether returning customers are included. We build a break-even framework and review ROAS alongside blended revenue and contribution margin.
Do you use Advantage+ campaigns?
Yes, when the account, objective, measurement, creative, and commercial goal make them appropriate. We still control inputs, exclusions, creative quality, measurement, guardrails, and business-level evaluation.
Do you set up Meta Pixel and Conversions API?
We can audit and scope Pixel and Conversions API implementation with the relevant website, ecommerce, CRM, tag-management, or development resources. Event quality, deduplication, value accuracy, consent, and testing must be addressed.
Can you target a specific US city, state, ZIP code, or service area?
Meta provides location controls, but availability and delivery vary. We translate the operating area into controls and exclusions, then review where leads and sales actually originate. Licensing, drive time, coverage, inventory, and local demand also matter.
Who owns the ad account and data?
The client should own the Meta Business Portfolio, ad account, Page, Instagram account, pixel, catalog, domain, audiences, and business data whenever possible. MarketingTic works through appropriate permissions.
How much does Facebook Ads management cost?
Pricing depends on spend, markets, creative volume, offers or products, tracking complexity, reporting, and whether landing-page or CRM work is included. We define fees, scope, exclusions, and third-party costs in writing after the audit.
Ready to Find the Revenue Leaks in Your Meta Ad Account?
We will review campaign structure, creative, tracking, lead quality or ecommerce economics, landing experience, and the decisions currently limiting performance. You will leave with prioritized next steps—even if we are not the right long-term partner.
Call +1 929 521 8036 • contact@marketingtic.com