Research-driven UI/UX for websites and ecommerce

UI/UX Design Grounded in User Behavior and Business Goals

MarketingTic designs interfaces that help people understand, decide, and act. We combine business requirements, user needs, analytics, research, content hierarchy, interaction design, visual design, and testing—then collaborate with developers so the intended experience survives implementation.

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Understand

Research, analytics and user needs.

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Decide

Clear flows, hierarchy and interaction.

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Act

Accessible interfaces built for action.

One experience, two connected disciplines

What Is the Difference Between UI and UX?

User experience addresses how a person moves through and completes a task. User interface addresses the visual and interactive elements used along the way. A polished interface cannot fix a confusing flow, and a sensible flow still needs a clear, accessible interface.

UX

User Experience

How people move through information, make decisions, and complete important tasks.

UI

User Interface

The visual and interactive elements that make the journey clear, consistent, and accessible.

Clear flow → Clear interface → Lower friction

From evidence to implementation

UI/UX Services

A connected design scope covering research, structure, interaction, interface, testing, and implementation quality.

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UX Audits & Evaluation

UX audits and heuristic evaluation; analytics and behavior review; accessibility considerations.

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Research & Insight

Stakeholder and user research; usability testing; findings grounded in real user needs.

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Architecture & Flows

Information architecture and navigation; user journeys and task flows.

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Wireframes & Prototypes

Wireframes; interactive prototypes in Figma; validation before development.

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Responsive UI Design

Responsive interface design for websites and ecommerce experiences.

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Systems & Handoff

Design systems and component libraries; developer handoff and design QA.

Preserve intent after the click

How UX Supports Marketing Performance

Paid campaigns create intent; the interface must preserve it. Message match, page hierarchy, proof, form design, mobile interaction, checkout flow, and perceived risk all affect whether a visitor becomes a lead or customer. We prioritize high-impact tasks instead of redesigning for novelty.

01

Paid Intent

The campaign creates attention and expectation.

02

Message Match

The page confirms the promise without friction.

03

Clear Action

Hierarchy, proof and interaction guide the next step.

04

Lead or Customer

The experience helps a qualified visitor complete the task.

Message match • Page hierarchy • Proof • Forms • Mobile interaction • Checkout flow • Perceived risk

A visible path from problem to implementation

Our UI/UX Process

01

Define Requirements

Define user, business, and technical requirements.

02

Review Evidence

Review existing research, data, support issues, and conversion friction.

03

Map Structure

Map information architecture and primary flows.

04

Wireframe

Create wireframes and validate hierarchy.

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05

Design Systems

Develop interface directions and reusable components.

06

Prototype

Prototype critical interactions.

07

Test

Test important tasks with representative users when included.

08

Handoff & QA

Refine, document, hand off, and review implementation.

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Design decisions you can explain

Turn User Friction Into a Clearer Digital Experience

Start with a practical review of the journeys, screens, and interactions that matter most to your customers and your business.

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Straight answers before you invest

Frequently asked questions

A UI/UX agency researches user needs, organizes information and flows, designs interfaces, prototypes interactions, tests usability, and supports implementation.

MarketingTic recommends focused UX audit engagements starting around $2,500 and broader website UI/UX projects starting around $3,500. Screen count, research, testing, design-system depth, and complexity determine final scope.

Usually. Early architecture, flows, and prototypes reduce ambiguity and rework. Research and testing can also improve an existing product after launch.

Depending on scope: research findings, sitemap, user flows, wireframes, Figma designs, prototypes, components, design documentation, usability findings, and handoff notes.

Yes, when included. The test plan should define representative participants, tasks, success criteria, session method, findings, and limitations.

A redesign can improve conversion when it addresses validated friction, but no specific lift should be guaranteed. Market demand, offer, traffic quality, pricing, trust, and implementation also affect results.